Digital marketing is now an essential part of any successful business. Whether you’re trying to reach new customers or keep current customers engaged, digital marketing is a powerful tool that can help you achieve your goals. But what is digital marketing and why is it so important? In this article, we’ll discuss the basics of digital marketing and explain why it’s such an important tool for businesses of all sizes. We’ll also give you some tips for getting started with digital marketing yourself, explaining the differences in marketing strategies. So if you want to know more about this essential business tool, keep reading.
One of the most effective digital marketing strategies to emerge over the past few years is SEO marketing. Marketing is basically search engine optimization marketing and focuses on increasing your website’s visibility by increasing its search engine rankings.
If you don’t know, search engines handle about 63,000 searches per second, which means that in a year, about 2 trillion searches are performed. By increasing your SEO ranking, you increase the chances that a user will find your website, which will naturally lead to more sales. There are many ways to increase your SEO rankings, from creating quality content to guest blogging, building backlinks, improving site loading speed, fixing broken links, optimizing your local search, etc. Hire a reliable SEO agency like Finsbury Media found here is crucial to achieving a strong online presence. You can try to do it yourself, but having professional help is the key to success and building a solid reputation.
The second digital marketing strategy on this list that hasn’t proven to be incredibly popular over the past few years is mobile marketing. Mobile marketing is not new, but recent shifts in consumer behavior have indicated that now is the time to invest in this strategy. For example, more than half of global web traffic comes from mobile devices.
Moreover, 70% of the time spent on mobile devices is spent on applications, or about 4.2 hours per day on average. This basically means that if you want to reach your target audience, the best way to do that is through mobile marketing.
Advertising by e-mail
The next digital marketing strategy has been around for quite a long time and you could almost say it is a form of traditional marketing; email advertising. You might think that such an old-fashioned marketing strategy won’t work in the digital age, however, email marketing remains one of the most effective forms of digital marketing.
Statistics show that for every dollar spent, businesses receive $44, which means email marketing has a 4,400% return on investment. The casino industry is one of the most renowned industries for the most effective use of email marketing.
Another marketing strategy that has proven to be mainstream over the past few years is video marketing. Businesses and brands have quickly discovered that consumers hate traditional advertising and, even more, they hate being advertised. With the introduction of social media apps such as Instagram and TikTok and the growing popularity of entertaining short videos, marketers quickly realized that video marketing had a lot of potential.
For example, around 65% of consumers will visit a brand’s website after seeing an entertaining video, and 70% of consumers said they’ve shared a brand’s video. This means that if you want to increase your conversions as well as your brand awareness, video marketing is the way to go.
The next form of digital marketing has been around for quite a long time and is sort of a form of traditional marketing. In recent years, conversational marketing seems to dominate the marketing world. Indeed, as mentioned, consumer habits have changed and now, with access to instant information, as well as instant messaging applications, consumers no longer want to wait.
The use of chatbots and virtual sales assistants, as well as personalized email and media, appears to dramatically increase sales. This is likely because conversational marketing allows companies and brands to engage with consumers on their terms, not brands. It also helps facilitate a relationship, and it feels like the consumer is talking to the business, not the business talking to the consumer.
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