Online shopping is more prevalent than ever. If you’re trying to sell a new product online, you want to make sure you can reach the right audience. Before you start selling, it’s important to research your industry, who your consumers may be, and who your competition is.
It is also important to research the best opportunities to sell your product online. For advice, see FBA Project Blog Post on Shopify vs Amazon FBA, to see which popular option is the right choice for your product.
Here are 5 ways to use technology in your marketing strategy to sell online:
1. Create original videos
As more and more people shop online, they miss the real world experience of testing how a product looks and works in real life. It is necessary to create videos with your used product, so that people can see it in action. For example, if you are selling clothes, you should create videos of someone wearing your clothes in real life.
If you create original videos with short-term storytelling, you inspire audience members to learn more about your product. Studies have shown that our attention span decreases and that it is important to engage audiences within the First 8 seconds of the video. This high engagement can help get the word out about the product you are trying to advertise.
2. Create infographics
Creating infographics about your business product is a colorful and exciting way to receive information. People pay attention to infographics because we are visual creatures drawn to organized shapes and color schemes. Infographics also grab people’s attention quickly, which is useful due to people’s short attention spans.
Infographics are easily accessible and can be shared in an Instagram story or posted effortlessly. It’s a quick and easy way to distribute information about why people should be using your product.
3. Collaborate with social media influencers
When your business partners with a social media influencer, you gain the influencer’s built-in audience. Collaborating then reinforces notoriety and confidence in your product. People will also be more likely to search for your product if it’s mentioned by an influencer. You can use social media to your advantage so that an influencer subscribers become your new potential customers.
4. Host a live online event
With online shopping, you don’t have those in-person interactions or conversations to build a customer base. The easiest way to bridge this gap and develop a connection with your audience is to host an online event where you can chat with customers. People don’t even have to leave their homes for this event. It could also be another case where you collaborate with an influencer who could join in on the event and talk about how much they enjoy using your product.
5. Email marketing
Email marketing is a cost effective way to turn your existing customers into loyal customers. To try acquire a new customer can be five to twenty-five times more expensive than focusing on your current projects. Through email, you can retain the customers you already have and increase website traffic. Email also allows you to reach a customer directly, unlike social media.
When selling products online, it has never been easier to use modern technology to your advantage. Building a customer base through social media is an essential tool for selling your product and gaining insight into which marketing plans are best suited for your business.