Guest contribution by Marquis Matson @ Social Growr
If you are a business owner, you will likely understand the importance of email when it comes to communicating with business partners and providing customer service. Most importantly, your email can be a very effective tool in promoting your brand and getting more customers to support your brand. It is just as important as social media marketing because these two marketing techniques work together to reach more audiences.
In fact, according to a recent survey, around 64% of B2B marketers use a dedicated messaging platform as one of their content marketing tools and 77% of those marketers use email newsletters. as part of their marketing techniques. At the same time, 93% of marketers use email to deliver content. With so many businesses trusting the effectiveness of email for marketing, it only shows that this marketing tool is very effective if the right strategy is applied.
Why is an effective email marketing strategy so important?
Whatever type of marketing effort you decide to use for your business, there are a number of factors to consider, such as the size of your email list, the type of industry you are in. and the email marketing platform you will be using. using.
In theory, email marketing sounds easy, but in order for it to be effective you will need to practice some of the best practices of this type of marketing technique. If not done correctly, your email marketing strategy won’t work, no matter how hard you put into it. To help you get your email marketing strategy started on the right track, you can check out these 6 proven strategies.
Personalize your email without using the recipient’s name
There is nothing wrong with using your recipient’s name to send an email. In fact, according to a Stanford Graduate School of Business study, using a recipient’s name for an email campaign can help increase sales by 31% and reduce churn rates by 17%. But like everything else, too much of something can be bad.
What you should take away from this is that if you ever decide to use your email recipient’s name, especially on the subject line, it is best to use this strategy in moderation. Using a person’s name in the subject line can actually increase the likelihood that a recipient will open the email by 20%. But if they often receive emails from you and always find their name in the subject line, they may find it weird and may even be off-putting to some people.
Create subject lines that improve conversions
As you send your email to your recipients, the job of the subject line is to get the recipient to click on the email to open it and read its contents. This is why the way you create the subject line of your email is important. Depending on your brand, industry, and audience, you’ll need to find a subject line that matches what you’re promoting.
Remember, when creating a subject line, your goal is to invite your audience to learn more about your brand and ultimately convert them into customers. And if you’re email marketing, you need the right kind of subject line to increase your email open rate.
Segment your subscribers
Sending the right kind of email content to the right recipient is essential. If done correctly, you can increase your transaction rates 6 times as much. If you have thousands of addresses on your mailing list and want to personalize the content of your marketing emails, you can’t really create different emails for each one. But by segmenting your mailing lists, you create better targeted emails that your recipients won’t be able to resist.
To better target your audience, you need to implement the right email segmentation strategies. You can segment your recipients based on their demographics, past purchases, location, survey or quiz results, response rate, frequency of purchase, and more. By using the data that you have collected based on the behavior of your target audience, you can potentially improve your email open rates and gain more customers for your business.
Send mobile-friendly emails
The percentage of mobile email open rates continues to increase every year. According to a March 2019 survey, 62% of all emails are now opened and read via mobile devices. But if an email isn’t optimized for mobile, it’s more likely that a recipient will delete it. In fact, 70% of them will delete the email right away! So if you don’t want to be a part of the stats, you had better make sure you optimize your email for mobile devices.
For your email marketing to be mobile-friendly, you should limit the use of images or use images optimized for email. Your choice of words, email formatting, and template will also be important. It will also be a good idea to use buttons wisely, as it will more likely get your audience to do something based on your call to action.
Use a custom responsive email template
As more and more users access their email through various mobile devices, it is essential that you create email campaigns that will be eye-catching when viewed on any device. It is important to understand the visualization capability of different devices. And if you want to make sure that your emails will perform well whether viewed on a tablet, desktop, laptop, or smartphone, your best bet is to use a responsive email template. personalized.
Personalizing an email template is also an important part of branding. By creating a unique template, you enhance your promotional efforts and make your email appear more authoritative. And by relying on responsive email templates, you won’t have to worry about losing audiences to poorly-written emails.
Generate leads via Messenger chatbots
Chatbots now play various roles for various brands and online marketers. Whether it’s for customer support, data collection, communication, and sales, chatbots can enable businesses to get the most out of their social media marketing efforts. In fact, chatbots can be beneficial for the growth of Instagram, Facebook, YouTube, and other social media platforms that support this AI technology.
Additionally, chatbots can help you improve your email marketing efforts by generating better leads for you. In fact, 57% of businesses agree that chatbots have helped deliver significant ROI to their business with minimal effort.
There is no denying that businesses can benefit greatly from implementing the right email marketing strategies. It may take a lot of effort on your part as a marketer, but by implementing the right set of email and social media marketing strategies, you will ultimately reap the benefits of downsizing. of your online marketing efforts.