Growing a brand in 2020 hasn’t been easy for a lot of people. No one could have predicted how COVID-19 would have affected businesses around the world and many are no longer functioning. Of course, in the iGaming industry there have been opportunities for growth, due to the circumstances.
With 2020 almost over, we look to 2021. So how can you use affiliate marketing strategies to grow your brand? Read on to hear our tips.
Diversify your partners
If you are already using affiliate marketing as a strategy for onboarding new customers, you need to learn how to diversify yourself. It can be easy to fall into the trap of keeping the same affiliates every year, but if you bring in new partners you can reach a whole new kind of audience.
When looking for new partners, you should aim to define your goals and understand how they can help you achieve your growth goals. Be strategic about how you approach them and choose the right time. If you can find the right affiliates, you can reach a much larger audience and generate gradual growth.
Support affiliates with materials
Most of the major iGaming affiliate networks have reached this size due to their attention to detail. They support the affiliates and make sure the partnership is mutually beneficial. If you run an internal affiliate program and want to grow your brand, you need to support your affiliates in the same way.
Try to provide tailored marketing materials to affiliates if you can. The more attention you give them, the more likely they are to help you grow your brand. Don’t stretch too much – you have a mark to deal with after all.
Use the right channels
If you want to grow your brand using affiliate marketing strategies, you need to make sure you are visible on the right channels. Twitch has become a massive channel for brands looking to grow. Affiliates are on Twitch and they can use this channel to redirect traffic to your site.
It can be tempting to use all the channels available to you and encourage affiliates to do the same, but you don’t want to spread yourself too thin. Often it’s about quality, not quantity. Research your target audience and communicate it effectively in 2021. It will help you grow.
Reward your affiliates more
In 2021, you should also think about how you can further reward your affiliates. Often times, the more quality affiliates you have on board, the easier it will be to develop your brand and improve your brand awareness. Affiliates usually look for the most rewarding deal and if you can’t give them what they want, they’ll go elsewhere.
Research your competition and find out what they’re doing well. If they have a better rev share offer, reconsider yours. Don’t go too low because you don’t want to affect your results. Make sure to reward them in every way possible and they will promote your brand in return.
2021 could be the year your iGaming brand becomes an industry leader. Affiliate marketing could help with this transition. Use the strategies and advice we have given you and mix up some of your own ideas.