Photo: Basher eyre / Wikimedia Commons
Thanks to the ongoing pandemic, many companies have had to make some course corrections when it comes to their marketing strategies.
Businesses like physiotherapy clinics, which depend on customer service, have had to rethink their approach to marketing to stay afloat as the pandemic continues.
However, while blockages are still a reality in many places, there are ways to adapt.
Try out these marketing ideas to redirect your marketing strategy to current reality.
Create interesting content
A good rule of thumb for marketing is “content is king”. With so many of your former patients staying at home, now is a good time to create fresh, useful content they can review without going out.
Content is a great tool for sharing your expertise and providing straightforward advice to your readers. Consider offering ways to stay fit at home or ways to improve the quality of sleep to give your patients something they can use in their everyday lives.
Blog posts and videos are handy media that can deliver this information in easily digestible chunks that your customers can find when they need your advice.
Update your Google listing
Updating your Google My Business listing is one of the most effective ways to get your clinic noticed by people in your area. These lists are essential to get your business noticed.
Google prioritizes local businesses in search results, so having these business listings gives you an edge when customers are looking for physical therapy near them.
In the wake of the pandemic, Google has updated the listings to include links to information related to COVID-19 and links to telehealth information on your website. This is an opportunity for your clinic to give your patients vital information they can use to protect themselves.
Many patients are now seeking telehealth services, which makes it a cautious approach to generate more attention.
Build your reputation online
Your clinic’s online reputation is a critical component in attracting and retaining patients.
Reviews are a great way to build a good reputation, especially reviews from the patients you treated during the pandemic. More and more patients are turning to Google for essential services, and reviews allow them to gauge the quality of your clinic.
Reach out to your patients and encourage them to leave reviews on your site or on other platforms like Google and Yelp. Positive reviews make a great impression, but the way you deal with negative reviews can also say a lot about you.
Responding to negative reviews indicates that you are ready to listen to patient concerns and improve in all areas to provide a more positive experience.
Keep in touch with customers
Many patients are a little anxious about a possible infection, and for good reason. Your clinic should inform patients of the measures you plan to take to ensure their safety.
Share your game plan on your website and social media platforms to make sure your patients are aware of your new safety measures.
While you’re at it, also share your remote service options (e.g. telehealth and home visits) so patients know what options are available to them.
Marketing is an integral part of running any business. These ideas are a great starting point for rebuilding your marketing strategy, and they can take your business to the next level.