eBay Launches Repackaging & Priority Lists Via Affiliate Marketing


eBay has told affiliate merchants that it is working to make it easier for them to promote certified refurbished products through the Item Status field, after adding it to its ePN transaction reports in April.

The eBay Partner Network (ePN) affiliate program rewards members for attributable traffic and sales. Michael Lill, director of eBay Partner Network, also told attendees that the ePN team has had a productive second quarter.

In addition to monitoring the status of articles, he highlighted the improvement of selected feeds and priority lists. Lill said eBay introduced the concept of “priority lists” in June, describing them as “items that are particularly valuable for eBay sellers to sell.”

“EPN is dedicated to helping our sellers optimize their business, so we’ve laid the groundwork by adding new ‘Priority List’ metrics and tracking metrics to all of our feeds,” said Lill. “Over time, we hope to offer bonus prizes to reward our partners who are successful in driving conversions from these ads.”

The Affiliate Program is one of the many levers eBay uses to advance its priority projects, which include the Certified Refurbished program (only available to manufacturers or manufacturer approved suppliers) and its vertical strategy.

Earlier this year, eBay removed its old ePN “rover” links, as we reported in February, and by the end of the year, the ePN affiliate program will no longer support the API. search, Buy API, or eBay Trading API.

You can find Lill’s letter to eBay affiliates in this LinkedIn article.

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and editor-in-chief of EcommerceBytes and has worked in e-commerce since 1999. She is a widely cited authority on market selling and is the author of “Turn eBay Data Into Dollars” (McGraw -Hill 2006). Her blog was featured in the book “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and send tips to [email protected] See the disclosure at EcommerceBytes.com/disclosure/.


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