Calgary, March 23, 2022 (GLOBE NEWSWIRE) — Days after closing a $16 million Series A fundraising round, Helcim is launching a bold and tongue-in-cheek marketing campaign to drive brand awareness among owners small businesses. The campaign, conceptualized by Jeff Merkel, Head of Marketing and Chris Reid, Head of Digital Media, consists of video spots and a mix of paid and owned strategic channels.
Many small business owners say they’d like to opt out of their payment processing contracts, but don’t know where to start. The feeling of being stuck paying for old technology or being locked into an old multi-year contract is a struggle the Helcim team has heard from merchants who want to switch providers or look for better options.
“For a merchant, payments are often just another necessity of doing business – another bill to pay at the end of the month with their rent, phone bill or internet service provider. They don’t know that ‘there is a radically better way to accept payments,” says Jeff Merkel, Head of Marketing. “The purpose of this campaign is to address our fear of change – of letting go. By exaggerating the fear of letting go, we show that it is often not as difficult as we think.
Founder and CEO, Nic Beique, shares, “Helcim is a merchant-first payments company, which means doing the right thing, like not locking merchants into contracts and offering some of the lowest prices. transparency of the sector”. He continues, “We also have a fun and relatable brand, this campaign allows us to show that we understand what merchants are going through while making fun of the industry.”
Helcim rebranded in June 2021 with the courageous mission of becoming the world’s most popular payment company. Along with this mission, a visual brand overhaul was included to help the company achieve its mission by making the brand more approachable, accessible and user-friendly – in contrast to its traditional competitors.
To learn more about Helcim’s campaign, visit helcim.com/letgo
Helcim’s mission is to be the world’s most loved payments company by giving small businesses every possible advantage to thrive and enrich our communities. The company offers a simpler, smarter and more affordable payment experience with a human touch. Helcim serves thousands of businesses in Canada and the United States in 800 different industries, processing billions of payments each year.