New Marketing Strategies Real Estate Agents Are Trying In 2022

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Start the fall with Marketing and Branding Month at Inman. We deepen agent branding and spend best practices with Zillow, realtor.com and more. The best marketers also come to share their new tactics. That’s all you need to take your branding and marketing strategy to the next level.

Impulse is a recurring column in which we ask readers for views on various topics in a weekly poll and report back on our findings.

If you’re already starting to plan for 2022 and revamp your marketing plan, you’re not alone. It’s never too early to start, and fall provides the perfect opportunity to look ahead. That’s why, last week, we asked you to share the changes you plan to make in your marketing roadmap next year.

Are you enjoying the video? Have you taken advantage of the many benefits Instagram has to offer, especially with its Reels feature? And Facebook ? Here’s what our readers responded:

  • Instagram reels
  • Facebook advertising
  • Join Facebook groups in big cities where people move regularly in my state
  • Video
  • Adding floor plans or interactive floor plans
  • Update and refine my database in Constant Contact
  • Refresh my newsletter


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