Suzhou Culture, Radio, Television and Tourism Bureau recently held a press conference in the city to celebrate the completion of a two-year marketing campaign focused on promotion through social media , targeting tourists in North America and Europe.
The office’s four official accounts on popular social media platforms Facebook, Twitter, Instagram and YouTube have attracted an additional 160,000 fans over the past two years, topping one million in total.
Their marketing campaign aims to provide potential inbound travelers with direct and in-depth travel experiences in Suzhou via a variety of photos, short videos and live broadcasts, amid the global COVID-19 pandemic.
As the COVID-19 outbreak has restricted the inbound and outbound tourism market, the office has also adjusted its marketing strategies to promote online targeting overseas markets and hold offline events for expats who have moved. already installed in China. During this time, the office has cooperated with national travel agencies to create personalized tourism products for expats, with a variety of themes, including culture, art and outdoor activities.
The office has also produced a series of short videos featuring travel accounts from media representatives and influencers as well as expats living in Suzhou, who share their life experiences as locals.
âOur official accounts on four major social media platforms allow us to introduce the beauty of Suzhou to a wide range of potential travelers. Content is essential. We have created different promotional themes for each month, season and some important traditional Chinese festivals, âsaid Wang Rudong, an office manager.
âMany expats know how to travel to China and like to be independent visitors. They have the spirit of exploration. For us, the challenge is to design an attractive route, such as trekking routes that connect the cultural sites of Suzhou, to attract them. “