Tony’s Chocolonely aims to spark a new ‘conversation’ with UK chocolate lovers

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The ethical chocolate maker has released three “Conversation Bars” – available exclusively online and at Waitrose through January 25 – designed to spark a discussion about systemic issues in the chocolate supply chain.

Tony’s Chocolonelyis limited edition Conversation bars, bearing a question around the three themes in question – “What is (In)Justice/(In)Equality/(In)Humanity mean to you? “- come in three new, Fair trade-certified aromas: Milk caramel almond nougat pretzel sea salt (Equality), cocoa biscuit caramel black lemon (Humanity) [vegan], and white raspberry cookie chips (Justice).

As the brand explained on Instagram:

“We believe change starts with conversation. Research shows that contact and dialogue with people outside of your bubble increases empathy, which leads to a change in attitude and behavior.

In the wake of a similar activation rooted in his Advent Calendar 2021 – which has received mixed reactions from consumers – conversation bars continue
mission create a “100% slave-free” cocoa supply chain and educate the public about forced labor and other economic and human rights issues that persist in the cocoa industry and beyond. The three-bar bundle, available online, also includes a conversation card set designed to keep the conversation going.

“Our conversation bars and the accompanying campaign are designed to facilitate constructive conversations between people of all stripes” Jo laneTony’s chief marketing officer said in a statement. “By increasing empathy and understanding around these three important issues, at the societal level and in the context of the chocolate industry, we hope to generate more support for our mission to eradicate modern slavery and labor. illegality of children. Because only together can we make all chocolate 100% slave-free.

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“Tony’s doesn’t just make delicious candy bars, they shine a light on inequalities in the cocoa industry and ensure their ingredients are ethically sourced – providing our customers with flavorful product and peace of mind. also, “said a spokesperson for Waitrose. Recount Confectionery manufacturing. “As the first UK supermarket to offer Tony’s, we have always believed in the quality and values ​​of this brand; and we’re thrilled to have three exclusive bars that we know our customers will absolutely love.


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