ZoomInfo Establishes New Partner Program to Accelerate Businesses Sales and Marketing Strategies


VANCOUVER, Washington – (COMMERCIAL THREAD) – ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo partner program to help companies drive their go-to-market movements. The program allows partners to create personalized engagements with the ZoomInfo platform to help them generate new income and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of different partner business models, creating flexibility as businesses evolve.

Companies can choose to be solutions or technology partners. Solution partners help other businesses expand their network by connecting them with other customers, industry influencers, integrators, sales and marketing consultants, and other organizations. Technology Partners enable seamless integrations with the ZoomInfo platform that bring efficiency, convenience and increased revenue to customers, allowing them to operate from one registration system instead of using disparate tools.

“Every business relies on systems and data to improve efficiency and bottom line,” said Chris Hays, COO of ZoomInfo. “The ZoomInfo Partner Program enables customer engagements with our partners to deliver enhanced and unified experiences that help our customers and partners grow. Simply put, we are giving them another tool to help them get into the market more effectively and efficiently.

Once approved for the program, Partners will be assigned a dedicated Distribution Account Manager to help create a common go-to-market plan and ensure Partners maximize the benefits of their ZoomInfo partnership. The Channel Account Managers will also lead the certification process and the coordination of marketing and sales activities to certify that partners are taking full advantage of the ZoomInfo ecosystem.

“The partnership with ZoomInfo has helped us achieve tremendous success, enabling our clients to integrate their preferred data sources into their revenue mining workflows,” said Jamie Muirhead, Senior Vice President of Sales by RingLead. “With the acquisition of EverString, ZoomInfo is leveraging our multi-vendor data enrichment strategy to bring a combined dataset to market. By teaming up, RingLead and ZoomInfo see increased win rates and speed to close. ”

The new partner program operates on four levels organized by required certifications and income expectations. For more information, including the application process, please visit the ZoomInfo Partner Program page.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is a Go-To-Market intelligence solution for more than 20,000 companies worldwide. The ZoomInfo platform enables B2B sales, marketing and recruiting professionals to reach their numbers by combining cutting-edge technology with unmatched data coverage, accuracy and depth of company and contact information. With integrated integrations into workflows and technology stacks, including leading CRM, sales engagement, marketing automation and talent management applications, ZoomInfo is driving more predictable, accelerated and sustainable growth for his clients. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notification program, the company is a registered data broker with the states of California and Vermont. Learn about ZoomInfo’s commitment to compliance, privacy and security. For more information on our Go-To-Market Intelligence solution and how it helps sales, marketing and recruiting professionals, please visit www.zoominfo.com.


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